NEWS RELEASE
For Immediate Release

Coral LLC.
924 Incline Way, #L
Incline Village, Nevada 89451 USA
www.coralcalcium.com
Phone: 800-882-9577
775-831-9318
Fax: 775-831-5775
email: info@coralcalcium.com

March 4, 2004

CORALWHITE® IS MORE THAN A TOOTHPASTE,
IT’S NUTRITION IN A TUBE

Coral LLC. introduces the first ever all natural tooth-nutrient-paste enhanced with above the sea coral minerals – it whitens, freshens, reduces the possibilities of cavities and even re-mineralizes tooth enamel!

(Incline Village, NV) - Americans brush their teeth an average of 900 times each year. We all grow up learning that brushing helps remove plaque and food from the teeth, and that it also helps reduce the risk of tooth decay and gum disease. What many American’s don’t know is that the type of toothpaste they use during their morning and nightly brushing routines could be having negative effects on their teeth as well as their overall wellbeing.

Many mainstream toothpastes use potentially harmful ingredients such as fluoride, Sodium Laurel Sulfate (SLS), and other artificial additives, flavors, colors and preservatives which can be detrimental in large amounts. In addition to mainstream toothpastes, many brands claiming to be ‘natural toothpastes’ also contain fluoride and SLS. Coral LLC., the leading manufacturer of fossilized stony coral minerals, introduces the first ever all natural tooth-nutrient-paste made from above the sea fossilized stony coral minerals.

CoralWhite® is free of fluoride, SLS, and all other toxic preservatives, artificial flavors, colors and additives. The structure of the enamel is actually a fine matrix of tubules conveying nutrients from the outside to the inside of the tooth and visa versa. Brushing your teeth with CoralWhiteâ not only helps to prevent cavities, but it also whitens teeth and freshens breath. The unique whole food mineral complex in CoralWhiteâ also helps re-mineralize tooth enamel.

As the body looses calcium salts, commonly found in the saliva, the pH of the mouth can shift to acid, thereby causing cavities. This phenomenon is readily apparent when observing teeth after death. When a body is buried, tooth decay stops even though bacteria flourishes. Tooth decay increases in an acidic environment. Using CoralWhiteâ with coral minerals (which contains 86% organic ionic calcium carbonate), will help shift the pH to alkaline and neutralize bacterial acids. In addition, along with frequent brushing and flossing, CoralWhiteâ aids in gum health.

Fluoride has been positively linked with the prevention of tooth decay. However, according to the Public Health Service Department of Health and Human Services, overexposure to fluoride can be toxic and has also been associated with significant health conditions including cancer, dental fluorosis – characterized by the crumbling of enamel and eventual tooth decay – and bone fractures.

According to Dr. Joseph Mercola, an osteopathic physician and director of the Optimal Wellness Center in Chicago, “There is enough fluoride in a typical tube of toothpaste to kill two small children if they consumed the entire tube at once. ” For this reason, toothpastes containing fluoride are required to have warnings printed on their labels.

SLS is used in such products as shampoos, toothpastes, and liquid soaps as a foaming and cleansing agent. Its controversy stems from the belief that it is highly toxic, highly irritating and carcinogenic. SLS has been shown to penetrate and be retained in the eye, brain, heart, liver, etc. with potentially harmful long term effects being slower healing, cataracts in adults, and impaired eye development in children. Other research has shown that SLS may cause potentially carcinogenic nitrates and dioxins to form within products, large amounts of which are then absorbed into the bloodstream.

In keeping with their all natural approach, CoralWhiteâ combines hydrogen peroxide for its gentle whitening effect, the essence of Tea Tree, Spearmint and Peppermint oils for their flavorful freshness with the antiseptic, antimicrobial and antioxidant botanicals of Echinacea, GoldenSeal, Cinnamon, Clove, Tea Tree, Ginseng and Ginkgo. CoralWhiteâ is much more than a toothpaste - It is nutrition in a tube. CoralWhiteâ is available in two refreshing flavors, Mint and Tea Tree.

Coral is a sea animal that secretes a highly mineralized casing made from ocean minerals. Coral naturally contains every mineral the human body needs to function – in almost the identical proportions found within the human body. By formulating coral into a tooth-nutrient-paste, Coral LLC. gives consumers an easy way to maintain and enhance their oral hygiene without harsh chemicals or artificial additives.

Coral LLC. is the leading brand of coral minerals. The mission of the company is to educate the public regarding the benefits of minerals and good health practices, while utilizing the world’s natural resources for their health-promoting properties. Unlike marine coral companies, which can cause harm to living coral reefs, Coral LLC. harvests coral only from above the sea, using ecologically sound practices. In addition to offering finished coral mineral products, the company is also the largest importer of coral in the United States and sells bulk coral in 20 kg boxes and 125 kg barrels.

For more information on Coral LLC., CoralWhiteâ, Coral Complex2 capsules or EcoPure Coral Powder, visit www.coralcalcium.com, or call toll-free: 800.678.9884. Or call Christie Communications at 805-565-4122.

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